Week 3 Reflection June 24, 2013: Project and Personal Reflection

Week 3’s theme was Tácticas y Estrategias, Tactics and Strategies. We have spent the week learning how to strategically plan a social or political campaign. The important steps of the planning process include outlining influential people and institutions at the local, national, and international levels; analyzing the strengths, opportunities, weaknesses, and threats to the campaign; and a detailed and concise outline of the problem, objective, historical and social context, audience, and the means of carrying out the campaign. Phew! All of these exercises will be useful for us when planning campaigns and projects we will implement in our own communities.

Next week, before we return home, we will have the opportunity to put our strategic planning to use by planning and executing a campaign in the community. As a group, we are all deciding what social/political issue to focus on, who our audience is, the methods of the campaign, our goals, etc. It is a challenging but exciting process because we are all eager to go out into the community to educate and mobilize others. More updates on the campaign next week!